Unveiled: Motto of ITB Berlin Convention 2020

The ITB Berlin Convention takes up topics of the global travel and tourism industry that will change and shape the structures of the industry in the coming years.

Global tourism has been growing at impressive rates for decades. Vacations and travel have become an integral part of human life. In the next ten years almost half a billion more people will participate in international tourism.

However, infinite growth in finite spaces does not work. We are experiencing the limits of growth more and more painfully. Tourism must be managed more intelligently and run more efficiently.

Travel offers must become more relevant for people so that they can meet future customer needs. Tourism must therefore become "smarter" in order to be prepared for the future and to make valuable contributions to a better future.

The motto of the ITB Berlin Convention 2020 is: "Smart Tourism for Future: sustainable, digital and relevant". In a multitude of innovative sessions in the new on-site location “CityCube Berlin”, the status quo will be highlighted, challenges will be clearly identified and constructive solutions will be presented.

Speakers are thought leaders and top executives from politics and business as well as renowned scientists. As in previous years, many ITB CEO interviews will enrich the convention. In the new deep dive sessions, the main topics of the convention will be explored in smaller groups.

Find out more here: https://www.itb-kongress.de/en/Program/Highlights/