As to the digital transformation - ITB Berlin Convention Sneak Peak

In the latest Travel Hero Videocast, our host Charlotte Lamp Davies, from A Bright Approach, leads a dynamic conversation with industry experts Lea Jordan, Dr. Markus Heller, and Dirk Rogl.

In this engaging session, we'll explore the ever-evolving landscape of digital transformation in the travel industry. Our journey begins with a close look at the evolution of AI over the past year, dissecting its role as a driving force for the future. We'll discuss the companies leading the charge in developing AI-driven tools for travel, with a spotlight on ITB 2024 participants.

As we venture deeper into the discussion, we'll uncover the applications of GenAI technology in travel automation and explore whether the industry is shedding its reputation for sluggish tech adoption, thanks to its newfound openness to external expertise.

The exploration doesn't stop at AI. Our panellists will share their insights on what excites them in the world of new technology. From personalization and CRM to guest relation management tools and cutting-edge mobile payment solutions, we'll uncover what's sparking innovation in the travel sector.

Lastly, we'll peer into the future, beyond GenAI, to discover emerging technologies like blockchain, NFTs, and smart contracts that are poised to revolutionize the industry. Join us on this insightful journey as we unravel the transformative potential of technology in travel.